Most of us love just owning fabulous jewelry, but Gorjana, the owner and designer for Gorjana Jewelry, gets to make it for a living. Over the last four years, her unique but wearable pieces have made an impact in the style world, and they can be found at hip boutiques online and across the country. We sat down with her to get an idea of how she comes up with such gorgeous designs, and a lot more.

FabCrush: When did Gorjana first launch? What made you decide to get into the jewelry industry and launch your own business?

Gorjana: Jewelry was actually something I fell into. Growing up, I was always creative and designing things on my own. After college, I worked for Neiman Marcus, in jewelry, and things kind of naturally progressed from there. I felt there was a gap in the market for simple, everyday jewelry, so in 2004 I decided to design my own collection.

FC: What is your brand vision?

G:To create timeless, beautiful and understated pieces that are an accent to the person wearing them, without being overwhelming.

FC: What kind of woman would be drawn to Gorjana Jewelry?

G: A confident woman, who is comfortable in her own skin, and wants something elegant, but not over the top.

FC: Tell us a bit about the materials you use for your jewelry. What goes in to selecting them?

G: I have a very relaxed way of designing. I mainly work with silver and gold vermeil, and occasionally stones, but usually I just pick shapes and colors that I am drawn to at the time.

FC: We really love the shapes that you use in your designs. What inspires the pieces that you make? And do trends play a role?

G: I try to stay aware of what the current trends in fashion are, and take some of it as influence, while keeping my designs fairly simple. I love pieces that you want ot wear again and again that are not so of-the-moment.

FC: If a woman could only have one piece of jewelry in her wardrobe, what would you recommend she buy and why?

G: A great pair of basic hoops. They are flattering on everyone and brighten up any outfit.

FC: What is your favorite piece from your current line?

G: Right now I have an obsession with the Poppy Wrap. It’s a delicate long necklace that goes with literally everything.

FC: What would you suggest a woman look for and think about when she’s buying jewelry?

G: I would say buying a piece that she feels drawn to, and that is versatile for her lifestyle. It’s important to invest in pieces that can easily transition from outfit to outfit, and that she wont get tired of looking at after a month.

FC: Do you have a favorite quote about fashion?

G: “Fashions fade, style is eternal.” Yves Saint Laurent

FC: What has been your biggest accomplishment with Gorjana so far?

G: I don’t think I would be able to say that there was just one that stands out. It has definitely been more of a daily progression of little accomplishments that when I look back, I am really proud to see how far I have come.

Thanks, Gorjana! Be sure to visit Gorjana.com to check out their full line of Gorjana jewelry, including the newly launched Gorjana online store. Stick around, Crush readers, as Gorjana is sponsoring a FabCrush jewelry giveaway. If you love Gorjana jewelry as much as we do, check back to FabCrush later when we announce the Gorjana giveaway.

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